Mass Effect 3 Promises 'many different endings"

With the release just days away Mass Effect producer claims the game ending is "not cut and dry"
Mike Gamble speaking to 360 Magazine explains saying that the game will provide multiple playthroughs.

I"m honestly pretty excited about this having played the previous two titles I'm interested to see how the trilogy ends. I'm normally the type of player that plays through the game just once but depended on how interesting the story is i might take another look. Full Story